MaaS in Australia – Customer insights and opportunities for Mobility as a Service in Australia

During 2018 ITS Australia led a research project through the iMOVE CRC with research partners Institute 4 Choice, to better understand what Mobility as a Service means for Australia and, importantly, what Australians think. Our project participants included:

  • Institute for Choice
  • Transport for Victoria
  • Transport for NSW / Roads and Maritime Services
  • Translink / Department of Transport and Main Roads
  • Department of Transport WA
  • Royal Automobile Association SA

If you would like to receive an electronic copy of the report, please download via the link below.  If you would like a paper copy of the report, please contact the Policy Manager at ITS Australia.


With a broad Committee of industry and government experts steering the project and providing invaluable advice and input.
This exciting project was one of the first out of the new iMOVE CRC

What is Mobility as a Service?
Building on the expertise of the project committee and work both undertaken internationally and in Australia, the following MaaS definition was outlined:
MaaS systems offer consumers access to multiple transport modes and services, owned and operated by different mobility service providers, through an integrated digital platform for planning, booking, and payment.

Our project objectives were to:

• Review the current status of MaaS overseas and in Australia
• Explore Australian consumer preferences in relation to ODT (on demand transport) and MaaS
• To support the development of suitable ODT and MaaS systems for the Australian community

We interviewed more than 80 experts across a range of organisations within government, academia, and industry – Not just transport experts but people involved in planning, telecommunications, social equity, and community transport.

These perspectives enabled us to better understand the types of challenges they face and design the most appropriate questions to build the consumer survey deployed.

It is important at this point in time to consider what MaaS could mean for our transport networks and communities, and to use that insight to prepare for major changes we know are coming in a way that cleverly builds on our existing assets and delivers user-centric services that match the increasing expectations of our customers.

The report and findings were launched at our Melbourne Business Event on 31 July 2018.  I

ITS Australia Statement on Connected and Automated Vehicles

ITS Australia supports the advancement of connected and automated vehicle technology and see the appropriate deployment of the technology as a pathway to provide safer, more efficient and more sustainable transport.  Safety needs to be the foundation on which any development of Connected and Automated Vehicles (CAV) rests. We are optimistic about the innovation and expertise in our industry and the functionality that will be available to the wider community.

These technologies have the potential to revolutionise transport in a way not seen since the mass production of the private vehicle more than 100 years ago and to save thousands of lives. A strong government role will be critical to ensure that the deployment of CAV is guided to improve the quality of life for citizens. Governments need to provide strong regulatory oversight to give the public confidence in CAV testing and deployment as well as support connectivity and access to governments real time data systems. Read More

Smart Transport for Australia Report

Smart Transport for Australia describes the status of ITS in Australia, providing examples of local and international initiatives with contributions from the global ITS leaders.

Produced by ITS Australia and prepared by Fivenines Consulting, Smart Transport for Australia is a comprehensive, high-level Report leveraging off the 23rd ITS World Congress, Melbourne, 2016.

The Report captures key Congress messages, with a focus on Australian considerations, identifying industry initiatives, opportunities, and benefits.

Launched on 1 March 2017 in Brisbane, Smart Transport for Australia sets out a summary of the key Congress themes. The Report will enable governments, industry, researchers, and start-ups to consider a pathway forward to promote the development and adoption of smart transport technology solutions to improve safety, mobility and sustainability.

Post Congress Report

PostCongReport_webThe ITS World Congress is the premier event in the international intelligent transport systems calendar. ITS Australia has had the privilege of hosting this prestigious event twice – Sydney 2001 and Melbourne 2016.

Both were hugely successful events. They provided a platform to promote the industry and were an opportunity for the local industry to connect internationally. In addition, the Congresses also promoted Australia as a destination of choice.

The Post Congress Report captures the key messages and moments of Melbourne 2016. Compiled by a dedicated on-site team of rapporteurs, attending over 220 sessions including more than 650 speakers and 450 presented papers, the Report accurately captures and reflects on this significant event.

The Post Congress Report is a documented record of the 23rd ITS World Congress and reference point for the industry.



High-Level Policy Roundtable Report

Produced by the Australian Federal Government, the High-Level Policy Roundtable Report is a record of the presentations delivered at this important meeting.

The High-Level Policy Roundtable was held prior to the official opening of the ITS World Congress. The invitation-only event was attended by international transport Ministers, Mayors, and senior ITS representatives.

The Hon Darren Chester MP, Australian Government Minister for Infrastructure and Transport, and Brian Negus, President of ITS Australia hosted the Roundtable, which welcomed 100 participants, representing 22 Countries.

Delegates at the Roundtable shared the top three ITS challenges within their country and outlined current and/or emerging ITS initiatives. These were followed by overviews from the ITS Regions; ITS Asia Pacific, ITS Europe-ERTICO, and ITS America.



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