ITS Australia launches MaaS in Australia: Customer Insights and Opportunities
Mobility as a Service (MaaS) Research and Report by ITS Australia marks a path for progress
Mobility as a Service (MaaS) Research and Report by ITS Australia marks a path for progress Melbourne, Wednesday, 1 August 2018, Intelligent Transport Systems Australia (ITS Australia) has today published and released its research and report into Mobility as a Service (MaaS) in Australia: Customer Insights and Opportunities.
There’s much discussion these days about once-in-a-generation change; digital disruption, major demographic and societal shifts, and mega-projects offering improvements unimagined by our grand-parents or sometimes even parents.
What has not been seen before though is the kind of unprecedented potential for change in transport we are currently experiencing. During interviews with more than 80 leaders in the transport sector, across government, industry, and academia a strong theme emerged that not since the mass-production of private vehicles c1920 has there been such potential for revolutionary change in the transport sector.
Transport innovation like ‘mobility as a service’ offers the potential to drastically improve customer choices, reduce travel costs, increase network capacity and transport sustainability while improving social and environmental outcomes.