MOBILITY AS A SERVICE 2019
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Program

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The MaaS 2019 Mobility as a Service conference will be a single stream 1 day event, covering international and local MaaS discussions and emerging technology. The program has been developed from the Call for Abstracts and invited national and international keynote speakers. Themed ‘Digital Mobility, Smart Journeys’ the program will address one of the fastest growing sectors of the ITS industry, with MaaS a key contributor to smart transport and the liveability of our cities, suburbs and regional communities.

Program at a Glance

Wednesday 1 May 2019WELCOME RECEPTION
28 Skybar Lounge - Crown Metropol Melbourne
6.30pm - 8.30pm
The Hon Melissa Horne MP
Minister for Public Transport, Minister for Ports and Freight, Victoria

Sponsored by Cubic Transportation Systems
Drinks and canapes served
Thursday 2 May 2019SESSIONS
8.00am Registration, Arrival Barista Coffee
8.45am - 5.00pm Sessions (Promenade Room)
Crown Promenade Hotel, Melbourne

Program remains subject to change.

Wednesday 1 May 2019 | WELCOME RECEPTION

Time: 6.30pm - 8.30pm
Venue: 28 Skybar Lounge, Crown Metropol, Melbourne
Dress: Relaxed business attire

Attendance is included with your registration, drinks and canapes served.

The Hon Melissa Horne MP, Minister for Public Transport Victoria

The Hon Melissa Horne MP, Minister for Public Transport, Minister for Ports and Freight, Victoria

Minister Horne will welcome all the participants in MaaS 2019 and provide an update about smart technologies being developed and deployed across the state to better manage Victoria’s transport network.

Welcome from the President ITS Australia

Dean Zabrieszach President ITS Australia and Chief Executive, HMI Technologies, Australia

The Intelligent Transport System industry is constantly evolving and Mobility as a Service (MaaS) has become one of the fastest growing sectors in the ITS industry. MaaS is a key contributor to smart transport and the liveability of our cities, suburbs and regional communities.

Dean Zabrieszach, President ITS Australia will welcome attendees to the 2nd Mobility as a Service conference hosted by ITS Australia. For one day only, 200 transport technology professionals will network, do business and access industry leaders and Keynote Speakers. The MaaS | Mobility as a Service 2019 Melbourne conference will bring together in Australia senior policy makers, decision makers, practitioners and senior intelligent transport executives to explore the technology and new concepts that are driving consumer mobility choices today.

Sponsor Note from Cubic Transportation Systems

Tom Walker Senior Vice President and Managing Director, APAC, Cubic Transportation Systems, Australia

Thursday 2 May 2019

8.00am: Registration and Arrival Coffee
Venue: Promenade Room, Crown Promenade Hotel, Melbourne

Collect your name badge and enjoy barista coffee whilst you renew connections ahead of the conference.

Opening Keynote Session

Thursday 2 May 2019 | 8.45am - 9.30am
Moderator: Stephen Owens Chief Operating Officer, Intelematics

Welcome and Opening Remarks from the Conference Chair

Stephen Owens Chief Operating Officer, Intelematics

International Keynote Presentation: Mobility as a Service - The End of Car Ownership

Sampo Hietanen Chief Executive, MaaS Global, Finland

Sampo Hietanen is talking about MaaS, which is currently transforming from a concept to a movement to take back our congested cities and to radically reduce the ecological load of transportation on the planet.

Sampo Hietanen is set on changing how the world moves. He’s the founding CEO of MaaS Global, a fast-growing company from Finland that intends to lead the revolution to change the 10 000 billion euro transportation sector. MaaS, Mobility as a Service, means that instead of buying a car people buy all the transportation they need as a service package and operate it through a smart phone. MaaS Global is backed by mobility giants like Toyota, Transdev and Karsan  and is currently taking the world city by city.

Besides leading what is probably the most promising company in a massively potential business area, Hietanen is a sought after speaker on the future of mobility and the necessity of open ecosystems with over 1000 presentation on these topics under his belt. His presentations and persuasion has already changed lives of many, and MaaS is currently transforming from a concept and a business model to a movement to take back our congested cities and to radically reduce the ecological load of transportation on the planet.

Sampo’s vision for the future is partly technological but fundamentally human: “The technology is already here. All we need to do is figure out our customers’ dream, and build the services to match it.”

VIP Presentation: State of Play Victoria

Michael Hopkins Deputy Secretary, Policy and Reform, Transport for Victoria, Australia

 

ITS Australia MaaS National Reference Committee Update

Susan Harris Chief Executive, ITS Australia

The National Reference Committee has been established to continue the collaboration that was fostered during the development of the ITS Australia report ‘MaaS in Australia: Customer insights and opportunities’.

This presentation will share the outcomes of the inaugural Workshop facilitated by ITS Australia and hosted at Telstra Labs the day prior to the MaaS Conference.
The Committee is made up of project participants and other key industry players to ensure a broad range of expertise can contribute to and collaborate on the development of Mobility as a Service in Australia. Through sharing updates on activities in respective jurisdictions and organisations; including research, trials, and international engagement the MaaS National Reference Committee is a collaboration of government and industry to enable best outcomes for all Australians.

Session 1: Trials, Pilots and Case Studies: Australia and Overseas

Thursday 2 May 2019 | 9.30am - 10.30am
Moderator: Sarah Leslie Director – Reform | Policy & Reform, Department of Transport Victoria

Queenstown and Auckland MaaS Pilots: What have we learned and what is next?

Martin McMullin Director of McMullan Consulting

Mark Streeting Partner, L.E.K. Consulting, Australia

A focus on real world learnings from “our market” and their implications for those with an aspiration to lead or support the development of MaaS in Australia or New Zealand.

This presentation will provide an overview of the deployment of the two MaaS pilots in Queenstown and Auckland including their alignment with the broader strategic objectives of the “Connected Journeys” program. The findings of the two pilots will then be presented and compared and contrasted with the outcomes of MaaS deployments elsewhere in the world (i.e. what are we seeing that is the same, what is different?). We will then address the “go forward” plan having regard to the learnings from the two pilot projects and related initiatives such as the roll out of “next generation” transit payments solutions across New Zealand. This will consider the further development of the products developed for Queenstown and Auckland specifically and the broader expansion of a MaaS offer and the role of other parties both within and outside government in delivering on the connected journeys vision.

MaaS Trials in 3 Different Cities: The importance of getting user acceptance

Devina Hassanaly ANZ Smart Mobility Lead, Systra Australia

Delivering a successful Mobility-As-A-Service requires to make sure the solution well-received by the users: this is what we have trialled.

Delivering a successful Mobility-As-A-Service does not only rely on the technological maturity of the solution but also on making sure the mobility offer is integrated and the solution well-received by the users. With our recent experience in delivering MaaS trials in Scotland, France and Copenhagen, we will go through the main challenges, solutions and results of each trial with data on: User acceptance according to their profiles and key feedback Challenge of integrating all modes The approach for ticketing Identification of mobility gaps, resulting in the launch of new micro-transit services The next expected steps. In the 3 trials, that were Government funded programmes, Systra has developed MaaS solutions for different user profiles, after having deeply studied the population societal travel behaviour: In Scotland: The Young Scot, 16 to 25 years old including 70% students and 30% employees. In the City of Copenhagen: commuters including 50% car users In France: the students of a University in Montpellier using EMMA’s service. Based on our global MaaS experience, Systra’s experts collaboratively released a MaaS White Paper tailored to Australia and are developing a MaaS solution with Australian partners focusing on user needs and behaviours.

Operating Autonomous Shuttles: Lessons learned from Transdev's Armidale project

Ben Hayes Group Manager, Business Performance & Innovation, Transdev Australia

Transdev have partnered with TfNSW, Armidale Regional Council, University of New England to bring the future of transport to regional Armidale. Ben will present Transdev’s involvement in the NSW autonomous shuttle demonstration and share lessons learnt, opportunities and challenges from the project to date.

We firmly believe that shared autonomous transport is set to radically change the way we travel and, on a broader scale, the way we live – flexible, personalised and accessible services, will enable more stops and more regular services, reduced noise and air pollution to name just a few expected benefits. This represents an excellent opportunity for local authorities and their transport networks, particularly because shared autonomous mobility services will be rolled out before personal autonomous vehicles making the transformation more imminent. Our ambition? To apply our understanding of the needs of each region to the successful integration of shared autonomous transport with public transport networks. In Armidale we are part of a project, launched in late February, in collaboration with TfNSW, Armidale Regional council, University of New England and Easy Mile that will trial the use of a shared autonomous shuttle over three phases. The trial will provide TfNSW with a rich source of data throughout the operation in a number of environments including managing pedestrian flows, mixed use, varying speeds, gradients as well as different customers profiles from students, professionals, tourist, and those with mobility needs. The project is helping to affirm the environment and traffic conditions needed to operate autonomous vehicles delivering real services. Transdev sees the future of transport as P.A.C.E, personalised, autonomous, connected and electric. We expect shared autonomous vehicles to develop and integrate with existing transport networks offering governments and customers alike multiple benefits. We are ready to shape the future of shared autonomous travel alongside our partners.

Designing On-Demand Mobility Services that Riders and Cities Love

David Wall Country Manager AU/NZ, Via, Australia

This session will discuss methods for designing on-demand services that resonate with riders and complement existing public transport.

On-demand transport allows cities, agencies, and operators to complement existing networks by enhancing flexibility and convenience for riders while reducing operational costs. Using case studies from Australia and abroad, we will discuss Via’s process for scoping and designing on-demand services that resonate with riders and support city’s mobility objectives. We will discuss methods for identifying promising use-cases, selecting the right zones, and determining the right service parameters (such as number of vehicles, allowable detours, and more) to design high quality services. Via envisions on-demand mobility solutions as a critical component of the MaaS movement that promises to bring all modes of transportation together into a single service and allows for point-to-point trip planning based on a customer’s preferences of mode, route, and payment method. With innovative on-demand services, we believe MaaS will offer a truly compelling alternative to private transport by making integrated shared modes significantly more convenient and affordable than driving one’s own car.

MORNING BREAK

10.30am - 11.00am | Enjoy quality barista coffee and sumptuous pastries whilst you network with attendees and review collateral from the Sponsor Display Table.

Session 2: Changing People's Behaviour, Governance Models

Thursday 2 May 2019 | 11.00am - 12.30pm
Moderator: Dr Rebecca Michael Head of Public Policy, Royal Automobile Club of Queensland, Australia

Journey to MaaS: A perspective from the Department of Transport and Main Roads in Queensland

Ishra Baksh Executive Director, Mobility as a Service Program Management Office, Department of Transport and Main Roads Queensland Australia

TMR has taken a multi-pronged approach to discovering the role of MaaS in Queensland. This presentation will focus on TMR’s journey and case for change.

Current trends in ITS, big data and the shared economy present exciting options for the future of transport. AVs, EVs, CAVs, apps, shared fleets, P2P, B2B… It’s all very exciting and TMR want to be leaders and enablers of this change. It can be tempting and easy, in a quest to be seen at the forefront of technology, to implement solutions offered by these developments without properly investigating the problem. However, TMR has taken a multi- pronged approach to discovering the role of Mobility as a Service (MaaS) in Queensland and the case for change. This presentation will focus on TMR’s journey to understand the changing transport landscape, the mobility issues that individuals face and how MaaS could provide more end to end, personalised and seamless transport options. Specifically, it will present TMR’s MaaS Implementation Roadmap and provide an overview of MaaS proofs of concept.

Building Personalisation into Transport Planning and Provision

Dr Rebecca Michael Head of Public Policy, Royal Automobile Club of Queensland, Australia

Grace Willems Transport Planning and Infrastructure Advisor, Royal Automobile Club of Queensland, Australia

Mapping customer preference and transport behaviour data allows transport planning to be customer-focused and targeted, and enables personalised and improved service provision.

Mobility as a Service is centred around the concept of providing personalised transport – but providing multi-modal choice in low-density environments using the traditional demand models can result in high costs of service provision, inadequate quality of services, and underutilisation. RACQ has developed a methodology which leverages customer-centric travel data through GIS mapping to propose a new way of building personalisation into service trialling, planning and provision which mitigates underutilisation risks, improves customer outcomes, and increases the feasibility of MaaS in Australia.

Integration of Booking and Payment versus Integration of Policy and Control: Should Government take on the role of market facilitator through establishment of a MaaS platform?

Micah Starkis Director, Open Data, Apps and Innovation, Transport for NSW, Australia

Anne Kinsella Director Digital Products, Transport for NSW, Australia

What role should government play? From a position of No Integration to full Policy and Regulatory Integration, TfNSW debates the role it should play in establishing a MaaS marketplace in 2019.

Many of the global drivers of MaaS are emerging issues in NSW and there is substantial investment in the mobility sector internationally, as traditional industries face technological and environmental disruption. In response to this disruption response organisations are forming commercial offerings and establishing an ecosystem. Transport for NSW is already a significant player in the facilitation of transport planning solutions through the establishment and operation of the Transport Open Data portal and may be seen as an impartial party in a marketplace for commercial MaaS services. In addition, there are wider societal benefits from understanding travel intent within the market for mobility services—allowing Transport for NSW to pro-actively manage the transport network to cope with periods of increased demand and TfNSW is already a trusted provider of disparate information sets, including real-time network performance and disruptions, public transport service status and timetables.

MaaS at the Margins: How will MaaS improve access and mobility for people who are transport disadvantaged

Rob Lake Chief Executive Great Community Transport, Australia

Ben Whitehorn General Manager, Randwick Waverley Community Transport, Australia

How can we develop MaaS in Australia that it is inclusive, with objectives of increased access, mobility and addressing transport disadvantage as priorities.

MaaS presents many opportunities to address current transport challenges. To date, the focus has been on data and digital tools, car use reduction and environmental benefits. We want to explore key MaaS concepts, technology and tools to ensure MaaS is an inclusive, accessible answer to current challenges in availability, access, cost, information and navigation. As Australia tests MaaS in practice, we can design and adapt technology, policies and approaches to make it inclusive and accessible for all potential customers, including people who face transport disadvantages due to location, inaccessible services or infrastructure, inflexible services or limited availability. The aggregation, integration and bundling of diverse services is inherent to MaaS. Changes in the management of funds to subsidise transport, including personal budgets for NDIS and aged care clients present a role for community transport providers to share expertise and networks with to MaaS digital and transport services. Our presentation will consider available evidence from current overseas trials, research in Australia and pose questions to consider and address digital, service, cost and other barriers to the use of MaaS. We will do this in the context of a broader consideration of the MaaS customer and their needs based on our experience.

Cities Under Siege: How to contract a MaaS provider and survive

Tim Mercer Cook VP and Global Chief Technology Officer, Cubic Transportation Systems, Australia

At a time when many cities find themselves on the offensive, fighting to retain control of city streets and protect public spaces against increasingly aggressive tactics of private mobility providers, this speech will serve as a practical guide to contracting and negotiating for transit agencies looking to partner with third-party mobility providers.

As the number of private transportation service providers grows, many cities have become battlegrounds for mobility services. Those that are interested in integrating third-party services into their transit networks often find themselves on the offensive, unprepared to deal with increasingly aggressive tactics of private mobility providers, unable to stand their ground, and without the necessary resources to fight lengthy regulatory battles. How can cities best protect their interests? What are the ins and outs of contract negotiation? Answers to these and other considerations, such as choosing the right contracting methodology, assigning risk to the party most capable of handling it, and committing in a way that leverages both innovation and flexibility, can help cities improve their negotiating tactics, increase their leverage and avoid the pitfalls when contracting third-party mobility providers.

Open Discussion, Q&A

Opportunity for attendees to ask questions to the speaker panel, have your say and voice your opinion.

PREMIUM LUNCH BREAK

12.30pm - 1.30pm | Sit down lunch at Crown's MESH Restaurant, enjoy a premium selection of hot and cold foods, variety of fresh salads, seasonal fruit, choice of dessert, cold drinks and tea and coffee - all included with registration.

Session 3: Accelerating Deployment: How do we make it work

Thursday 2 May 2019 | 1.30pm - 2.30pm
Moderator: Soren Tellegen Executive Vice President Asia Pacific, Kapsch TrafficCom Australia

Privacy and Rewards: Key dependencies of MaaS or just nice to have?

Mark Ullah Director, My Trip Advisory, Australia

David Robinson Customer Management and Sales, Telstra Enterprise, Australia

The MaaS Challenge – “How would we give customers an ideal door-to-door mobility service experience and seamless combinations including the first and last mile options and reward them for taking a shared mobility alternative?”

This presentation will consider two keys issues for effective deployment of MaaS, data sharing and culture, and how Technology innovation has an enabling role to help bring industry players closer together for the good of both industry and the community. This isn’t about Telstra selling widgets, this is about highlighting what we believe are 2-3 key areas of collaboration required between technology innovators and industry in order to bring MaaS alive. Telstra would like to be the engine room for MaaS and leave the Transport operation for the people that are good at it. We also feel that through the sharing of data, the industry will be able to create new capability and create new business models not yet understood. None of this can be done in isolation and there are real problems to solve that will only be resolved with free and fearless collaboration, if it can’t be done on our own (and we know it can’t) and it is predicated on collaboration and a level of openness and sharing we’re possibly not yet comfortable with, while also necessitating investment in technology, process, regulation, frameworks and a really innovative mindset. These are all hurdles but there is also a countervailing view that MaaS is a force for good that will offer benefits that far outstrip the current challenges. Why MaaS and why now: from a user perspective and a city perspective. Telstra are deeply embedded in the telecommunications sector and have a large customer base; we understand data and have a massive reach in the Australian market. This presentation will reflect on how we feel we can work together with industry, government, and the community, to achieve great MaaS outcomes – for the safe and effective movement of people and goods and addressing our ideas on the key areas of the MaaS Challenge – ‘information sharing’ and ‘enabling platforms’.

Sharing the Findings of the Keolis World Mobility Survey and the Impact of Digital Technology on Mobility

Nathalie Sassen Head of Customer Experience and Network Design, Keolis Downer, Australia

Digital is changing mobility everywhere… To understand how the digital revolution impacts people and their needs, Keolis just conducted a unique a worldwide mobility survey.

Digital is changing mobility everywhere… but not always in the way we expect it. To understand how the digital revolution impacts people and what their new needs are, the Keolis Group just carried out a unique a worldwide mobility survey in 37 cities analysing: • How citizens use & feel about technology • Mobility habits in cities around the world • How technology is influencing mobility In this research, five Australian cities were surveyed and some results are surprising: although 88% of the Australian respondents own a Smartphone, we found that almost half do not feel comfortable using apps on the go. In this age of digital disruption, we therefore need to offer a multichannel customer experience that meets the diversity of their needs. This survey also confirmed that mobility habits are increasingly fragmented, with more and more trips not linked to the traditional commute to work: 55% of the Australian respondents do not currently work and 40% of those who do, work on Sundays. Understanding those patterns helps us design mobility offers that are more adapted, attractive and encourage the use of public transport with multimodality and new mobilities playing an increasingly important role.

Mobility as a Service: Transitioning from theory into practice

Terry Lee-Williams Principal, Arup Australia

Mark Rowland Associate, Arup Australia

Open marketplace, What is the potential risk to the Public and TfNSW market-led MaaS central governance and orchestration? Monopolisation and Market Risks, Modal Shift Implications, Potential Network Impacts,Treasury Revenue Risk, Data, Security & Privacy Risks,Technology and Platform Risks, What potential mitigation strategies can assist TfNSW to facilitate the successful implementation of MaaS? Potential Governance and Orchestration Models, Potential Regulatory Models, Pricing, Data Configuration and Platform Integration.

Arup is currently working in the with several governments globally and in Australia to transition from MaaS theory into practice and developing practical plans and interventions to deliver real MaaS. It is always assumed that MaaS can be applied due to the light nature of its platforms, but there are high barriers to entry into many markets, even ones of significant size. Knowing why a market or a government wants MaaS, and how it might be integrated into their existing network systems, investment frameworks, ticketing and revenue systems, revenue protection systems, regulations and policy frameworks is a complex matter. Arup has investigated the approach of governments around the world and drawn together an understanding of how they approach governance, some of the common gaps in understanding and knowledge, and what the pathway to implementation might be. Understanding the balance between what the barriers to entry are, what the potential costs to government are to facilitate entry, and the trade off of cost versus benefits will need to be much better understood if business cases are required to trigger investment.

Singapore Land Transport Transformation Journey

Grace Ong Director, Transportation Technology, Land Transport Authority Singapore

An overview of government lead initiatives to deliver emerging technology in Singapore, plus opportunities at the 26th World Congress on Intelligent Transport Systems 2019 Singapore.

Implementing MaaS Bottom Up in a Hyper Competitive Environment: Singapore perspective

Colin Lim Chief Executive, mobilityX, Singapore

Several companies are racing to launch “Mobility as a Service” (MaaS) solutions bottom up in Singapore’s hyper competitive consumer tech environment.

With the rise of the digital economy and strong VC funding, the many consumer tech companies battle for the attention of and use of their apps by Singaporeans. This was most visible during the 2013-2018 fight for market share between Uber and Grab. The two companies reportedly spent millions on driver incentives and rider discounts. Grab ultimately won when Uber sold its Southeast Asian operations to Grab. A new battle between Grab and Indonesian super app Go-Jek has recently commenced. Besides ride-hailing, there are similar fights for consumer market share in many other industries such as food delivery, online shopping and payment services. It is relatively common for users to get discounts of between A$5-10 simply for downloading an app or using it for the first time. “Mobility as a Service” (MaaS) will soon be a new battle ground as several companies race to launch their MaaS solutions bottom up. These include local and foreign start-ups, tech and auto giants as well as the incumbent transport operators. In addition to the challenges of local partnerships, technical, business and regulatory risks, companies have to carefully manage their budgets to acquire customers in this hyper competitive environment.

Session 4: PANEL DISCUSSION: Making it Work, Incentives and Behavioural Change

Thursday 2 May 2019 | 2.45pm - 3.10pm
Moderator: Stacey Ryan Policy Manager, ITS Australia

Open Panel Discussion with national and international leaders across MaaS
  • Stacey Ryan Policy Manager, ITS Australia [MODERATOR]

  • Sampo Hietanen Chief Executive, MaaS Global, Finland

  • Michael Hopkins Deputy Secretary, Policy and Reform, Transport for Victoria, Australia

  • Matthew Horn Head of Victoria and Tasmania Rides, Uber Australia

  • Yale Wong Doctoral Candidate and Research Analyst, Institute of Transport and Logistics Studies Australia

Experts will consider “why” Mobility as a Service, instead of “what” – and what we want its core focus to be.

Panelists will ask the question of “why” mobility as a service – what problems are we trying to solve? Panelists will reflect on what they (and their organisations) think that MaaS will be able to offer customers and communities and what issues would we like to see it to focus on. This can be considered through a social, economic, environmental or technological lens, or even more holistically.

AFTERNOON BREAK

3.10pm - 3.40pm | Enjoy quality barista coffee and a delicious selection of savouries whilst you network with attendees and review collateral from the Sponsor Display Table.

Session 5: 10-Minute Solutions Snap-Shots: Technology and platforms for customers and operators

Thursday 2 May 2019 | 3.40pm - 4.50pm
Moderator: Mark Rowland Associate, Arup

Creating Mass Adoption of a Multimodal Maas Mobility Ecosystem

Vlad Marica Solution Consultant, Fluidtime (Kapsch TrafficCom), Australia

A discussion on generating adoption of a multi-modal, multi-agency MaaS platform to coordinate, manage, optimise and load balance a transport network.

The mobility landscapes of the future will see mobility services, private and public traffic and infrastructure be managed together dynamically through Urban Mobility Management Systems. Such systems comprise technology modules allowing inter-agency coordination, managing and optimizing traffic and infrastructure as well as standardizing transportation offerings. Data analytics and reporting features are used to understand complex relationships, produce status KPIs and define measures for reaching overall transportation goals. Thus, public authorities will be fully enabled in their role as regulatory service providers, and by using Level 4 MaaS platforms such as the one developed by Kapsch Fluidtime, will shape mobility landscapes by more efficient use of the streets, opening up the market to new transport operators, finding new customer segments and inciting competition between the different modes of transportation in order to optimally distribute load and benefit end users.

How an Urban Mobility Index Informs Smarter Transit

Ben Wilson C-ITS Product Manager, HERE Australia

This presentation introduces a Urban Mobility Index that can provide fresh insights in mobility planning for global cities.

In December 2018, HERE dug deep into its own data and multiple open source data portals to better understand how a city’s mobility can be defined by a range of key transport metrics. These metrics included traffic congestion, automation levels, network efficiency, public transport affordability and accessibility, along with environmentally-driven initiatives such as low emission zones, electric vehicle charging points and bike sharing schemes. The result was a new lens through which to explore urban mobility across different cities across the globe, including Melbourne and Sydney. In this presentation Leon will explain how the index was created and where resulting insights can be used to challenge transport priorities and existing smart city strategies.

Enabling MaaS Through a Distributed IoT Data Fabric, Fog Computing and Network Protocols

Simon Young General Manager – IoT – Transportation, Cisco, Australia

Dr Meead Saberi Senior Lecturer, Research Centre for Integrated Transport Innovation (rCITI) – University of NSW, Australia

This talk outlines the findings from a trial using a distributed IoT Data fabric and Fog Computing to enable MaaS from a measured customer experience perspective.

Edge and Fog computing offers the potential to understand latent transport demand in real-time, and to rapidly assemble insights which can allow MaaS operators to quickly deploy services and get people moving. Adding edge computing capabilities to MaaS networks and therefore building an IoT Data Fabric has the potential to unlock a new approach to optimising transport networks. The objective in this research project is to deliver a demand-responsive transport ecosystem, where the MaaS network enables multiple mobility operators to detect and understand customer demand in real-time. We have captured and measured transport customer experience in terms of waiting time at transit hubs and overall journey time. Using a variety of data sources including Opal card tap on and tap off aggregated counts, anonymised WiFi hotspot connection counts and individual Google location history data ingested via Cisco’s Kinetic IoT Data Fabric platform, we have modeled various MaaS scenarios to understand the impact of dynamic demand response on journey times and overall customer experience. The solution demonstrated and tested in this research project can be further implemented by government agencies and transport operators to accelerate the development of a mature, efficient MaaS framework.

Transport Network Insights Using Machine Learning

Dr Christopher Bentley Research Scientist, Data61 CSIRO, Australia

We demonstrate how the network structure of transport data, such as travel times on the road network, can be exploited by advances in machine learning.

Artificial Intelligence (AI) can be applied to assess the current state of a given transport network, to predict its future state, and to provide decision support for active management. Although transportation services operate on physical networks (e.g. road and train track networks), this connected network structure is typically not exploited by AI algorithms. However, recent progress in machine learning methods allows an explicitly network-based approach. We envision and present several advantages to this methodology: accurate analysis and prediction of network dynamics, general applicability to any quantity with related network data (e.g. travel time and parking demand), as well as natural interpretation and visualisation of both the results and the calculation process. We demonstrate the use of network-based data and machine learning, and visualize the results as well as how they were obtained. This analytical tool is being developed as part of the Advanced Data Analytics in Transport (ADAIT) transport platform.

Providing a MaaS Solution in Japan

Christoph Stadler Director Asia Pacific, moovel Group GmbH, Germany

Urban mobility in cities will be more convenient and smarter, by increasing the quality of life in a city.

Growing urbanization, technology innovation and user behavior change had significant impact regarding the amazing development of Mobility-as-a-Service, globally. Be it public transport, shared vehicles, bikes, electric scooters and so on, there is a growing number of options for getting from A to B. On the technology side, the smartphone gives access to a multitude of mobility options which calculate shortest routes or available vehicles. In Japan, MaaS is going to skip the first step and evolves from mobility platforms to much more. moovel Group is pleased to present you the future of MaaS.

Enabling Cities To Manage The Kerbside With Frictionless One Click Parking Payments

Kieran Fitsall Regional Director Asia-Pacific, AppyParking, Australia

Managing the kerbside presents a huge challenge for cities. Data and technology is the key and will also allow cities to monetise their valuable assets.

Managing the kerbside in cities for parking or access for deliveries is a challenge faced by many authorities around the globe. In the UK AppyParking is enabling cities to better manage and monetise their road network. We are bridging the gap between big data, high definition mapping, IoT and payments; powering open data and enabling cities to reduce congestion and pollution caused by vehicles circling looking for a space. We would like to present a case study about a project we delivered with Westminster City Council, which involved taking the pain out of finding and paying for parking for local small businesses carrying out jobs around the city. Deploying connected vehicle technology in combination with our mobile payment app, we created a frictionless parking experience for users that no longer involved searching for money or using the payment terminal; just one click starts the parking and driving off ends the session. For drivers this meant no more overpaying or rushing back to extend parking, no parking tickets and consequently increased productivity. For the companies, this equated to a huge financial saving in increased efficiencies. For Westminster, this meant an improved customer experience, savings in enforcement costs and efficient kerbside use.

Made to Order: The rise of personalised mobility

Ann Tan Senior Counsel, Ola Australia

Ola is bringing personalised transport to users across a multi-modal ecosystem through active collaboration with transport providers and supported by machine learning.

This year is giving way to a new mindset regarding how individuals engage with mobility. While the transport service ecosystem has always been present in our daily lives, so far, each of us has been performing our travelling needs by purchasing separate bus, train and rideshare transport tickets without a full service integration available. As a result, an individual’s journey is highly transactional and impersonal, one that has been to date, dictated by transport providers. In a world where experiences matter, Ola is bringing personalisation to the user across a multi-modal ecosystem that not only engages the user but also actively collaborates with both the public and private transport service sector. This system is built around user-focused outcomes, supported by machine learning and advanced data analytics. Ola has empowered the user by enabling the experience of their end-to-end mobility journey to suit their lifestyle preferences, from their preferred transportation mode and journey planning to in-vehicle content and payment wallet. With the user at the forefront, we envision exciting times ahead for Ola as a key player in the mobility-as-a-service industry.

Session 6: WRAP-UP PANEL DISCUSSION: What are the key take-aways

Thursday 2 May 2019 | 4.50pm - 5.05pm
Moderator: Andrew Somers Consultant, Transoptim Consulting Australia

Reviewing the key take-aways
  • Andrew Somers Consultant, Transoptim Consulting, Australia [MODERATOR]

  • Sampo Hietanen Chief Executive, MaaS Global, Finland

Conference Close

Thursday 2 May 2019 | 5.05pm - 5.15pm

Closing Remarks from the Chief Executive ITS Australia with an Update on Opportunities across ITS Australia Activities

Susan Harris Chief Executive ITS Australia

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